Southern Perspective Shenzhen

I remember when I first came to China and I was amazed by the Luohu train station in Shenzhen. It is was (and still is ) a Mecca for copy brand products. Anything that has brand visibility, is copied and sold. Those of you that had been here know this to be true. It is everywhere in China and not just Luohu station. It seems it would be an impossible battle to fight such a thing.

Just last week, Louis Vuitton Malletier of “LV” just did that. In a case of trade mark infringement , Louis Vuitton Malletier, won the verdict of 500,000 RBM to be paid as compensation from one particular shop in Shanghai. What is interesting about this is, it hit people at a street level. Compared to what the shop owner and trade company made off these bags, 500,000RMB is not a very good compensation. BUT I think this still sends a message, even though a small one.

Will this case be the end of counterfeiting and trade mark infringement ? Most definitely not. Let’s look at this as a goal that will be done one step at a time.