Southern Perspective Shenzhen

I just moved into a new office in Shenzhen and happened across this little gem.  I have driven past this place a couple times. I never realized what this place was  or rather wasn’t.

It is called St. Mars, but quite similar to the more famous coffee shop Starbucks.  The resemblance is rather close. Same colors, script, umbrellas and even the glass awning over the doors.

My opinion on this is clearly ” hitchhiking” on the Starbucks brand.

Instead of me commenting on this further, I thought I would like to let a friend over at IP Dragon get a hold of this. He is very knowledgeable about IP and Trademark. I believe he could offer a better view on this than i could.

Check him out.